25 Dos and Don’ts in SEO 2022
Do you want your website to get ahead of the search engine rankings? Here’s a compilation of techniques and rules that can help you maximize your SEO budget and increase your ROI.
Fundamentals
#1: If you think the phrase “content is king” is a cliché, think again. Content is value in the SEO industry; even if you have invested on all the technical SEO you can get your hands on, without quality content, your rankings won’t budge.
#2: Quality first, not quantity. If traffic means your reputation gets abused and vandalized by nuisance visitors, then it’s not worth it.
#3: Focus on catering to the needs of human beings, not search robots.
#4: Google is a bit overrated so don’t be gung-ho on it. Google may be the biggest search engine, but focus your rankings on other search engines too, like Bing.
#5: Don’t be overconfident. Ranking well means your competitors are working round the clock to beat you.
#6: Never attempting to trick search engines. Search engines always have a way of catching up with cheats.
#7: Do not use SEO as a stand-alone campaign. Integrate it with your advertising and social campaigns.
#8: Don’t hesitate to link up with good, authoritative sites. The Internet is built for relationships and fostering good relations with other sites can get you quality inbound links.
Targeted keywords
#9: Target relevant keywords. Also: don’t experiment with popular but less relevant search terms.
#10: Try localized optimization in order to drive more relevant traffic toward your website.
#11: Target highly specific and niche keywords.
#12: Monitor how the volume and quality of your search terms are driving traffic by using Google Analytics.
Website
#13: Internal link building is crucial so use highly descriptive anchor tags to emphasize to search engines how relevant your site is.
#14: Tone down on Flash animations; they are not entirely useful to SEO.
#15: Page titles are a relevant on-site factor so construct title tags using target keywords.
#16: Don’t rely heavily on meta-tags; search engines aren’t as impressed by them.
#17: Provide alternative text to images so make it accessible to visually-impaired users.
#18: Provide an XML sitemap to aid indexing and to troubleshoot indexing issues.
#19: Use unique content. If you must replicate, rewrite the text and give attribution to the original source.
#20: If possible, your headlines should feature keywords and use h1 and h2 tags to improve layout and relevance to search engines.
#21: Make sure your header tags are well-organized. Use only single tags to avoid penalties.
#22: Every URL should be descriptive and not functional, i.e. use www.anydomain.com/here-is-an-example and not www.anydomain.com/117665.
#23: If you have a page that features interesting links, do not call the entire page “Links” as this may be mistaken for link farming.
#2; Use Google’s Webmaster Tools to guide your optimization.
#25: Use Webmaster tools to check and fix broken links on a regular basis.
