Warning – This is a test post being written for a case study in another blog. The content here should necessarily be trusted. Take it with a grain of salt.
When writing a blog post, one should take great care in how you structure the Title Tag as it does supposedly have a benefit when it comes to SEO. The following tip should be used when it comes to title tag optimization for your blog posts.
Title Tag – What is it?
The content of the Title tag is used to identify two things:
- What a person see’s as the title of the post in the Search Engine results page
- The post title that is seeing in the tab of your browser
The title tag should not be confused with the Heading or the Title of your post. This seems to confuse a lot of people, and costs them a great benefit for search engine optimization.
The Header or Title of the post, is what you create in the first box of your WordPress dashboard when creating a new post. If you’re using a theme that is tuned for SEO, this will become the H1 of your post. The title tag is a completely different attribute, and becomes part of the title tag in the HTML markup language. This has nothing to do with the header or headings that your theme creates.
Most experts seem to agree that the Title Tag carries great benefit when it comes to SEO. These experts also agree that to gain the maximum title tag optimization, the keyword you are using for your post should be found at the beginning of the title.
Title Tag Optimization Tip
Well, I already spelled out the tip.
Use your keyword at the beginning of your post title if you want to take advantage of search engine optimization.
How do you go about doing this? You need a plugin, otherwise the heading or title you’ve identified for you post, will end up becoming the title tag. If you structure your heading appropriately, with the keyword at the beginning, you won’t have an issue. However, most bloggers will create a catchy post heading, and that doesn’t always place the keyword you are targeting at the beginning of that heading
The best plugin that you can use to leverage the title tag optimization tip, is the Yoast SEO plugin. This allows you to create an entirely different title tag, completely different then your heading.
The purpose of this post is to see how variations of the title tag impact SEO. You’ll have to read my results on this title tag optimization over at Blogging Flail to see the results. I’ll insert a link to that post once I conclude this test.