The High Potential of Widgets for Link Building in 2022
There are two common generalizations that people have regarding widgets and link building. Widgets are often regarded as decorative tools or accessories that encourage visitor interaction and repeated visits because of their visual appeal and inherent usefulness. As for link building, we are used to seeing links embedded in blog comments, blog posts, articles submitted in directories, and other textual forms.
With the demand for efficiency and economy becoming more prominent at present, link builders and website developers have discovered a strategy that combines the functionality of widgets with the purpose of link building.
Widgets Vis-à-vis Link Building
Widgets are simple applications that are embedded in websites to add visual appeal and serve a purpose or another. They can vary from simple games to weather forecasts to calculators. They can be simple buttons, drop-down lists, dialog boxes, selection boxes, menus with scroll bars, etc…
Backlinks to websites can be included in the widgets themselves. For example, you can include blog feeds from authority sites. This will also give you an opportunity to offer your widgets to related websites.
Unlike ordinary advertisements, widgets are more useful and are therefore several notches above the common website décor. Web masters will be more reluctant to let go of attractive and functional widgets. They therefore have higher chances of being retained in your partner websites than plain links.
Important Pointers When Using Widgets for Link Building
The first rule in using widgets for link building is to be straightforward about where the widget link is headed. Deceiving people will only backfire; web surfers hate it when links are not what they appear to be. People will eventually learn to avoid your widgets and not be bothered by irrelevant links.
Widgets inherently have simple codes, which is great since it will be quick to load and won’t affect the loading time of the web page where it is embedded. If you are creating your own widgets, bear this in mind. Another thing: use HTML or any other programming language that search engine bots can recognize and crawl.
There are services offered online dedicated to creating widgets. You may want to hire one if you intend to proceed with using widgets for link building. Having widgets custom-made will ensure that your widget is unique, has the right keywords and anchor text you need for effective linking, and possesses all the qualities appropriate for your website.
Submit your widgets to widget directories. People who are intentionally looking for widgets will have higher chances of finding yours than if they have to search for it through normal search engine inquiries.
Seeing as how widgets can effectively capture the attention of website visitors, why not use it for link building? This way you have a higher chance of drawing people’s attention to your backlinks. The visual appeal of widgets also serves as additional advertisement for your website.
What’s great about them is that you only have to copy their codes, paste them on the website, and voila! The widgets will be up and running right away.
You’ll know your widget campaign is successful when people can finally recognize its connection with your main website. For instance, the widgets for social networking sites and file sharing services like Facebook, Twitter, Flickr, Tumblr, and YouTube are already so popular that all you have to do is display their respective logos and people will readily—even unconsciously, sometimes—click on them to utilize their links and functions.
When your widgets encourage the same action from website visitors, you will get higher traffic to your website with the possibility of decreasing bounce rates. Those who choose to click on your widgets are already apprised of what they can find in your main website—they may even be truly looking for what your services, products and website content are too.